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Redmond, Washington (Jan 18, 2017) — Ural Motorcycles and Rever have teamed up to give you the ultimate winter challenge. Urals are world renowned for their on-demand 2WD, capable of riding in any conditions. Now Ural and Rever are inviting riders to push their own season further and take on those winter roads. Introducing the #WinterBeDamned Challenge. Your mission is simple—ride more than you ever have this winter and see what you’ve been missing. Use your Rever app to track your miles and share photos from your best adventure to be entered to win. Grand prize is airfare for (2) to the Ural World Headquarters for a private off-road Ural adventure with factory riders and a firsthand chance to experience Urals unstoppable off-road sidecar motorcycles.

Challenge Description:

Ural wants you to explore outside your comfort zone this winter. Your mission is simple—ride more than you ever have this winter and see what you’ve been missing. Along the way, you will discover a riding season like no other. Your chance to win some great prizes from our friends at Ural is only an adventure away. Read more about the challenge here:


Challenge participants with the most miles logged on a motorcycle in winter conditions will be eligible for prizes including Ural merchandise. Challenge participants with the best story—a combination of a tracked and shared Rever Ride and Blog or Social Media post of an adventurous winter escapade will be entered into a drawing for the Grand Prize: a trip to Seattle, Washington, to spend a day riding in the local mountains accompanied by a Ural factory rider. The prize package includes: airfare, lodging, and use of a Ural sidecar for the day riding with Ural’s ambassador. To be eligible, social media posts must include: #winterbedamned #uralmotorcycles #revermoto Submissions may also be emailed to

About Rever

The Rever app, available for free on both iOS and Android, works in conjunction with the Rever website to help riders discover the world’s best roads, create custom routes, track epic rides, compete for bragging rights, and share their riding experiences across social platforms. Since the app launched in 2015, Rever users have tracked millions of miles on motorcycle rides in 119 countries around the world. For more information, visit

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