RIDE YOUR MOTORCYCLE, SUPPORT THE KIDS!

American Honda Motor Co. and REVER join forces in support of the Pediatric Brain Tumor Foundation’s upcoming Los Angeles Ride For Kids Event.

Eagle, Colorado (September 24, 2019) — American Honda and REVER, the world’s largest motorcycle ride-planning, tracking and sharing app, have challenged riders of all motorcycle brands to collectively track 250,000 miles with the app prior to October 20th, 2019. If participants reach that goal, American Honda will donate $10,000 to the Pediatric Brain Tumor Foundation’s Los Angeles Ride For Kids charity event, taking place on October 20th at American Honda Motor Co.’s headquarters in Torrance, California.

Current REVER users will go directly to the Honda LA Ride for Kids Challenge, click “Join” and start tracking every ride to help the kids. Individuals not currently signed up for REVER can CLICK HERE, where they will be taken to the appropriate app store to download the REVER app for FREE, and then redirected to the Challenge page where they can join, start tracking and saving rides to benefit the kids.

The LA Ride for Kids event takes place the morning of October 20th at American Honda Motor Co., Inc. in Torrance, CA. Riders, kids, and families will gather for a fun motorcycle ride, check out some cool motorcycles, enjoy lunch, and have a chance to win raffle prizes. To attend the LA Ride for Kids ride or to donate, CLICK HERE.

“Ride for Kids is all about channeling what we love to do (riding motorcycles) into a good cause,” said Chuck Boderman, American Honda Vice President, Powersports Division. “REVER’s App-based challenge will help increase awareness of the ride and get riders out on two wheels. This Challenge will also help riders discover the joy of supporting kids in need through our daily riding adventures.”

“We are so excited about this new partnership with Honda and REVER, which will not only get more people out on their motorcycles, but also raise awareness and funds for kids with brain cancer,” said Kelly Dooley, Director of the Pediatric Brain Tumor Foundation's Ride for Kids program. “Thank you to everyone who participates—every mile counts in our pursuit of a cure!”    

“We can’t think of a better reason to track a ride in REVER than helping kids with cancer,” said Justin Bradshaw, REVER co-founder and President. “Honda and RFK have done an incredible job over the years and we are honored to be joining them to help spread the word of such a great cause.”  

Challenge Details
The Honda LA Ride for Kids Challenge is based on miles tracked in your REVER app between 12:00 a.m. M.S.T September 20th to 11:59 p.m. M.S.T October 20th 2019. Rides imported from another source or rides that have been planned but not recorded, do not count. This challenge is free to join for any member of REVER with no purchase necessary. Riders may join the Challenge at any point between the start and end dates, but only rides after you have joined will be counted. Rides marked private will not count.

About REVER
The REVER app, available for free on iOS and Android, works in conjunction with the REVER website to help riders discover the world’s best roads, create custom routes, track epic rides, compete for bragging rights, and share their riding experiences across social platforms. Since the app launched, REVER users have tracked millions of miles on motorcycle rides in over 125 countries around the world. For more information, visit rever.co. or download the REVER mobile applications.

About Ride for Kids
The Pediatric Brain Tumor Foundation’s Ride for Kids is the longest-running, most successful motorcycle charity event in the country. For more than 35 years it has fueled lifesaving research and family support programs for children and teens with brain tumors, the deadliest disease facing kids in the United States.

As the world leader in the fight against pediatric brain tumors, the Pediatric Brain Tumor Foundation’s mission is to care for families along their journey, cure all childhood brain tumors, and help survivors and families thrive. Because of Ride for Kids motorcyclists and other supporters, we have funded and partnered with organizations to fund more than $44 million in scientific discovery to increase survivorship, improve quality of life, and ultimately eliminate pediatric brain tumors. We also provide emotional, informational, and logistical support to families, including the Starfolio Resource Notebook for the newly diagnosed, emergency financial assistance Butterfly Fund, and award-winning Imaginary Friend Society. Ride for Kids is supported by motorcycle industry leaders such as presenting sponsor American Honda, Cycle World magazine, and the American Motorcyclist Association. Motorcycle dealers, industry partners and businesses in each ride’s community also provide support.

Learn more about the Pediatric Brain Tumor Foundation at curethekids.org or contact us at 800-253-6530 and support@rideforkids.org to get involved.

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REVER
Justin Bradshaw
justin@rever.co  

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Ride for Kids
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Pediatric Brain Tumor Foundation
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Pediatric Brain Tumor Foundation – West Region
Facebook: www.facebook.com/pbtfwest
Instagram: @pbtf_west

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